A KRA (key result area) is a broad category of responsibility within a role - such as "client relationships" or "quality control" - where the role is expected to deliver results. Specific KPIs are then defined under each KRA to make those expectations measurable.
What it means
KRAs are usually derived from the job description's main responsibilities, organising a role's many tasks into a small number of areas that matter most, rather than trying to measure everything a person does.
Where it fits in
A role's KRAs give the structure that goal-setting and appraisal both organise around - each cycle's goals and KPIs typically map back to one of the role's defined KRAs.
Key rules
- KRA = key result area, a broad category of expected results.
- Derived from the job description's main responsibilities.
- Specific KPIs are defined under each KRA to make it measurable.
- Provides the structure goal-setting and appraisal organise around.
